The end of the chapter questions Assignment Example | Topics and Well Written Essays - 500 words

The end of the chapter questions - Assignment Example The company’s marketing strategy also distinguishes the overall organization from other competitors that also apply digital services, offer marketing services, point solutions and agencies. Basically, the current eBay’s marketing solutions arm has ample attention put on simplifying the complex marketing landscape by coming up with innovative solutions within and across the demand generation value chain, increasing the company’s investment in its commerce marketing technology suite, and connecting its marketing-leading solutions with universal attribution, analytics and business intelligence to drive superior services and transactions. When it comes to the role of the organization’s business model, business philosophy, electronic community, and marketing strategies in the aspect of maintaining, attracting and growing customers; eBay takes this as one of the core matters that must be looked at keenly (EBay Enterprise 2014). In any business background, it is more expensive to bring on new faces or parties as customers than it is to hold on to the already existing ones; eBay uses this as a stepping stone to make sure that as they get more customers they do not loose the others. The company ensures that they know what you expect from them as a customer and makes unique, they consult with other experienced professions on how they can make their relationship with customers stronger, they ensure that all their advisors are competent and trustworthy to enhance confidentiality of significant customer details, and upon acquiring customers they ensure that the organization’s personal touch is not lost. Moreover , through the company’s business model there is smart planning and automation and ensuring that the collective growth is profitable. Marriott, as an international organization, has for many years focused on the aspect of taking care of its customers; which it does through putting a lot of attention on it